Flat Roof Replacement

Knowledge through transparency

1 2 3 Roofing believes that an informed client is the best client. “Knowledge through transparency” leads to the best decision making. We believe informed consumers will choose 1 2 3 Roofing.

Flat roofing is the preferred choice of architects for multi-million-dollar commercial buildings across the globe. The optimal flat roofing system, custom designed for a specific property and implemented to manufacturer specification can be extremely efficient and cost-effective over time. So why then, are flat roof leaks and premature failure so common for residential flat roofs?

  • Incorrect flat roofing systems are recommended by poorly educated salespeople
  • No manufacturer approved, unified membrane installation practice like shingle application. All flat systems are detailed and installed differently
  • Unqualified, poorly trained installers

Unlike roofing shingles, you cannot buy flat roofing membrane, heat guns or acedelene torch kits at Home Depot. Ever wonder why? Proper flat roofing systems application, when installed to manufacturer specification, is complicated, detailed and dangerous and must be implemented by a heavily trained and educated professional. Unfortunately for consumers, the vast majority of flat roofing applied residentially is far from professional and there are some hard truths you should know:

  • Your membrane will prematurely degrade and fail within 20% to 50% of their expected lifespan
  • You are being sold that the warranty on your membrane represents the warranty you will receive.
  • You are being sold that all “reputable” roofing companies are the same.

Without regulation or oversite, the roofing industry is a difficult space for consumers to navigate. How do you choose? Who can you trust? The top 1% of roofing companies adhere to manufacturer specification to self-govern and provide the implementation the manufacturer intended. So, how do you choose?

  • Choose an accredited, trained and educated roofing company who installs to manufacturer specification, which ensures that your manufacturer warranties are upheld
  • Choose a roofing company who understands the specific building sciences application for your property, making sure the longevity of your new roofing system is possible
  • Choose a roofing company that will transparently communicate all of the knowledge you need to make an informed decision.
All 1 2 3 Roofing technical consultants are highly trained in both understanding the specifications and requirements necessary to ensure the proper functionality and longevity of your new roofing system and in communicating that information in order for you to choose the right roofing company.

Success through process

We understand that the highest levels of roofing application can only happen when our business practices are just as strong. “Success through process” is our mantra and drives our entire infrastructure from concept through implementation.

One of the many, but most impactful failings of the roofing industry is what happens after you choose a company to work with. Once the sales pitch is over and it’s time to plan, organize, coordinate and implement a project and live up to what you were sold, the vast majority of roofing companies fail in one form or another. Often times, in all aspects:

  • Poor planning, scheduling, communication and coordination
  • Unacceptable site conditions, safety protocols and unprofessional behaviour
  • Substandard workmanship

Poor communication, broken promises and substandard workmanship are common in the roofing industry. Most importantly, insufficient and ill-timed communication will thwart any chance for success and ultimately lead to unending client frustration. Globally, the client experience is often very disappointing due to unrealistic expectations being set in order to acquire new business and an infrastructure ill-equipped to live up to those promises:

  • Disregarded timelines and coordination leads to inconvenience and chaos. It fuels family frustration and upset and can cause employment liability
  • Site disarray, safety issues, poor conduct and aesthetics create an untenable environment for families
  • Substandard workmanship will cause immediate and long-term functionality issues

1 2 3 Roofing understands that the highest levels of roofing application can only happen when our business practices are just as strong. When our plans and your family’s plans align. When we follow through on the realistic expectations and detailed explanations of our processes, that we set with you. Unfortunately, good intentions are not enough. Successful implementation is only possible through diligent planning and execution.

  • Supremely organized, fastidious and diligent
  • Unique communication tools and strategies
  • Continued commitment to changing what “professional” means for the roofing industry
All 1 2 3 roofing production staff are highly trained in the planning, scheduling and coordination necessary to ensure the proper execution of your project and in communicating and coordinating with you to ensure the greatest possible client experience.
All 1 2 3 roofing field staff are highly trained and accredited in the roofing systems application and site management processes, policies and procedures necessary to successfully implement your new roofing system and achieve the highest levels of safety & workmanship possible.

Peace of mind through best practices

Education, communication and execution are how we achieve peace of mind for our clientele. The highest levels of workmanship and warranty will ensure the long-term value of your investment in 1 2 3 Roofing. “Peace of mind through achievement”.

The roofing industry boasts a clever barb referring to roofing warranties called a “tail gate” warranty. This refers to your warranty being good, for as long as you can still see the tail gate of the roofer’s truck driving away upon completion. Another big failing of the roofing industry is what happens after the project is complete and there are many questions to ask:

  • What condition was your property left in?
  • What assurances do you have that the recommended scope of work and specifications were implemented correctly or at all?
  • On which warranty and on whom can you rely on moving forward?

Aftercare is commonly an afterthought in the roofing industry and the lack of effort by roofing companies in this area can lead to liability and a lot of frustration for consumers. Transparency, communication and execution are how we achieve peace of mind for our clientele. The highest levels of planning, workmanship and warranty will ensure the long-term value of your investment in 1 2 3 Roofing and here is what we will do to ensure that:

  • A Field Supervisor inspects and creates a detailed report for every replacement which is furnished to you
  • We leave your property in a clean and safe condition
  • We provide an above industry standard workmanship warranty
All 1 2 3 roofing staff are committed to providing the highest levels of client experience and technical implementation possible. Our motto is “easy as 1 2 3”. It’s a simple idea that is only possible through diligent planning and execution. Making that idea a reality for our clientele is our focus.


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